What is Bio-Acetate?

Bio-Acetate is a neologism used in marketing to describe cellulose acetate.
In recent years, it has been possible to replace the proportion of fossil components in the production of cellulose acetate with biological components. The total share of biological feedstock has been increased by about 7%. In principle, this is a welcome development, but cellulose acetate is still not a fully ecological product.

Unfortunately, some traders and online shops are using this technical advancement to now call cellulose acetate Bio-Acetate. This designation is greenwashing and fulfils the offence of deliberate consumer deception.
The term Bio-acetate is derived from the term bio in the sense of ecological and organic and thus suggests a completely natural and ecological composition, which, however, does not exist at the current state of the art. Cellulose acetate still contains fossil components.

We hope that one day cellulose acetate will be made from 100% ecological and natural products. But as long as this is not the case, we deliberately refrain from using the term Bio-Acetate. The term Bio-acetate is currently used exclusively as greenwashing and for unfair advertising in marketing.

We explicitly distance ourselves from this kind of misleading advertising because we value honest and transparent communication with our customers.

With this in mind, we look forward to your visit to our online shop.
Here you will find our large selection of hair jewellery and hair accessories made of cellulose acetate.